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    We have published several articles about research methods that may be helpful to you in choosing methods to analyze your data. The four presented here have been published in Quirk's Marketing Research Review or presented to the SAS Software Users Group. We have chosen two that provide overviews of common statistical techniques used in marketing research and two which address important issues relevant to demographic analysis.  

    There are both PDF and HTML versions of the articles. We recommend that you download the PDF version.




    Statistical Methods



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