Developed product potential models for twelve strategic products for a major financial institution. Scored all customer households and developed programs to append scores to the institution's customer information file.

Created market segmentation model for off road vehicles based on multiple market surveys. Produced market position maps for the manufacturer and its competition. Identified critical factors distinguishing market segments.

Developed retail utilization segments to allow a major metropolitan newspaper to help its advertisers target their marketing efforts. Segments were correlated with store usage and customer psychographics to create marketing profiles.

For a major airline, produced multi-variable attribute models of customers' perceptions of the company and its competitors. Developed graphic presentations to highlight similarities and differences with competitors.

For a national specialty retailer, produced attribute scales characterizing customers' shopping attitudes and life-style attributes. Produced a series of maps discriminating frequent shoppers from other potential customer groups.

For a major food products company, developed attitudinal profiles of management employees related to EEOC performance. Identified potential problem areas for the company.